What is UI (user interface) Design?

What is UI (user interface) Design?
What is UI (user interface) Design?

What is UI Design?

The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction.

Role of UI Designer ?

Role of UI Designer ?
Role of UI Designer ?

This job falls to UI designers. They decide what the application is going to look like. They have to choose color schemes and button shapes — the width of lines and the fonts used for text. UI designers create the look and feel of an application’s user interface.

UI designers are graphic designers. They’re concerned with aesthetics. It’s up to them to make sure the application’s interface is attractive, visually-stimulating and themed appropriately to match the purpose and/or personality of the app. And they need to make sure every single visual element feels united, both aesthetically, and in purpose.

Research in UI Designs

Booking app

UI designers need to make sure the visual language they choose fits the class of application they’re writing. They’re trying to predict user expectations. If your team is designing a Booking app, it’s important to research how other Booking apps have been developed in the past. Which ones worked? Which ones didn’t? There are design lessons to be learned from the work others have done before.

Research might indicate that people prefer outlined icons instead of bold shapes. This is a visual shorthand that people are comfortable with and enjoy. UI designers would then do well to incorporate that lesson.

The exact aesthetic they choose is up to them, but the basic “rules,” or the need to conform to user expectations, is something designers ignore at their own risk.

Not to say risks shouldn’t be taken. UI designers want their interface designs to stand out and be memorable. But this must be balanced against making sure people recognize the purpose of the elements you’re placing on screen.

How to make Great UI’s


To deliver impressive UIs, remember – users are humans, with needs such as comfort and low cognitive loads.

  1. Make elements such as buttons and other common elements perform predictably (including responses such as pinch = zoom) so users can unconsciously use them everywhere. Form should follow function.
  2. Maintain high discoverability. Clearly label icons and include well-indicated affordances.
  3. Keep interfaces simple and create an “invisible” feel. Every element must serve a purpose.
  4. Respect the user’s eye and attention regarding layout; focus on hierarchy and readability
  5. Minimize the number of actions for performing tasks but focus on one chief function per page; guide users by indicating preferred actions. Ease complex tasks by using progressive disclosure.
  6. Put controls near objects users want to control.
  7. Keep users informed vis-à-vis system responses/actions with feedback.
  8. Consider defaults to reduce user burdens (e.g., pre-fill forms).
  9. Use reusable design patterns to guide behavior regarding navigation and search functions.
  10. Concentrate on maintaining brand consistency.

Why UI Matters For WordPress Developers and Designers


A good user interface can make or break a WordPress site. It is essential that a user can interact with a site in an intuitive and efficient way without any distractions. Focus equally on design and function to achieve a clean, intuitive and efficient site.

In WordPress, the UI is also the backend admin user panel and tools that enable all content and web production. It is important for WordPress developers to build a functional dashboard with a highly operative and proficient UI.

Let’s, for example, contemplate two WordPress themes or developments that have the same functionality but different user interfaces. Which one would perform better in terms of getting more downloads or users? Simple: the one that has the easier, quicker, more intuitive an interactive user interface.

Your clients want to use something clean, organized, clear and intuitive.

Top UI Trends

Material Design

Material Design

Google’s Material Design is the new kind of “flat” design that Apple and Microsoft have been using. Material design, like flat design, is content-focused, adaptable and streamlined while combining visual motion and interaction design. It makes a website look cleaner and improves performance. A lot of web developers are creating sites based on this concept.

Card Layouts

Card Layouts

Card layouts are widely being adopted for their simple, clean, versatile look. It’s also a good way for the user to digest and participate in your story. It can be easily integrated into responsive layouts for great user interaction.



Micro-interactions are contained product moments that perform one small task. Setting your alarm, muting your phone and transferring a file are examples of micro interactions. Even though micro-interactions are small, almost invisible, they could greatly improve UI & UX if they are implemented well. A classic example of this is Facebook’s like button.



Typography plays a huge role in UI design. Web font services like Google Fonts and Typekit offer a wide range of high-quality fonts to enhance UI.



Icons have become the perfect replacement for heavy images and texts. They can create a fun and clean feel to a site. More developers are using them in UI revamps.



Another effect of increased mobile usage. Clicking is yesterday’s task, the 2015 user wants to scroll, not just on mobile, but on all devices. This is because parallax scrolling creates a great content experience and greatly cuts down web loading time. It’s an element of good UI that developers need to adopt.

Examples of UI in WordPress

The New Twenty Nineteen default theme is the embodiment of great UI. It has a clear interface, simple, efficient, responsive, intuitive and content-focused – a great improvement from its previous version,Twenty Seventeen.

Twenty-Nineteen-–-new-installAnother flat design and fully responsive clean theme is the Themeforest Forest WordPress theme. It has a lot of customization elements to add elegance and increase efficiency.


What About the WordPress Admin Panel


The WordPress admin panel has come a long way in terms of UI and UX. Imagine the current version of the WordPress user interface with tons of features, layouts, categories, plugins etc. Now strip that bare, right down to minimal features and one post category.

It has been developed through the years with added features like spell-check; thousands of plugins; URL redirects and structures; visual editors; batch editing (of plugins, themes etc); widgets; APIs; new and improved dashboard designs; automatic maintenance; better support; better search; multi-device functionality; and tons of other features. WordPress still largely depends on various plugins for better UI & UX functions.

Best UI Design tools

The best UI design tools can fit almost every design process, and hopefully meet your creative requirements. Now is such a great time to explore new tools and see what’s available to design and showcase your projects.

With so many UI design tools out there, though, which ones should you use? Over the last few years, the combination of Sketch and InVision has been a popular choice for many designers, but other tools have offered competitive features and options. There has never been a better selection of prototyping and wireframe tools out there, so we thought it was a good time to have a closer look at some of the best.


01. MockFlow

MockFlow enables you to build basic layouts quickly

MockFlow is a suite of applications that are very helpful for a number of tasks in the typical project process. Primarily, the WireframePro app is a good alternative prototyping tool for you to use, especially if you’re testing out some new ideas.

If you just need to create wireframes, then take a look at MockFlow. It’s great for working on initial ideas and enables you to build basic layouts quickly, which is sometimes all you need to get thoughts into a presentable form.

02. Balsamiq

Balsamiq's drag-and-drop elements make life easier

If rapid wireframing is what you’re looking for, then Balsamiq is a strong suggestion. You can quickly develop structure and layouts for your projects with ease. The drag-and-drop elements make life easier and you can link buttons to other pages. This means you can quickly start to plan your interfaces and then share them with your team or clients.

03. Axure

Axure's a great tool for more complex projects

Axure has always been one of the best wireframing tools on the market and is great for more complex projects that require dynamic data. With Axure, you can really focus on mocking up projects that are more technical and require extra attention when it comes to structure and data.

04. Adobe Comp

If you want to wireframe on the go then Comp is a must

Adobe Comp is a nice addition for those that find themselves creating and conceptualising on the go. Got a tablet with a smart pencil? This will be worth the download just in case inspiration strikes for developing a new concept for a layout when you are away from your main workspace.

05. Sketch

Sketch is the go-to choice for loads of designers

Sketch is a very popular tool within the design community that enables you to create hi-fi interfaces and prototypes. One of the great features is Symbols, where you can design UI assets and elements for reuse. This helps create design systems and keep your interfaces consistent. From there, you can easily export your design into a clickable prototype. If you are an InVision user, make sure you check out the Craft plugin (more on that below)

06. InVision Studio

InVision Studio

Many UI designers’ dreams are about to come true with InVision Studio. Still in its early release, this tool will help you create beautiful interactive interfaces with a bucket load of features. You can create custom animations and transitions from a number of gestures and interactions. To top that, you can stop thinking about creating numerous artboards for multiple devices because responsive design can be achieved within a single artboard. This saves loads of time, so you can think of more ideas.

07. Craft


If you use Sketch or Photoshop for UI design, you need to be using Craft. This plugin does everything, seamlessly syncing your files with your Invision prototypes, and populating your mock ups with real data and stock photography.

08. Proto.io


Proto.io is an incredible contender for creating lifelike prototypes from rough ideas right through to fully fledged designs. The tool also provides a lot of possibilities for your projects, including detailed animations and custom vector animations too. You can start by developing initial ideas with a hand-drawn style, then work them into wireframes and finish off with a high-fidelity prototype. The Sketch and Photoshop plugins really help if you want to design using other tools but Proto.io does handle the end-to-end design process well. Other features like user testing will also help validate your designs. This is an all-in-one place solution with a great number of trusted brands already using it.

09. Adobe XD

Adobe XD

Adobe XD offers the best environment for digital projects under the Adobe Creative Cloud collection of design tools. If you’re a keen Adobe user and new to XD, you may not find the interface very Adobe-like to begin with – it is a jump if you’ve been designing in Photoshop for a while. But it does stack up to the other leading tools out there, and is worth it if you are a big Adobe fan.

10. Marvel


Marvel is another prototyping tool that’s a great choice when it comes to producing quick ideas and refining an interface. As with many of the other applications of this type, Marvel offers a really neat way of building pages and enables you to simulate your design through a prototype. There are some wonderful integrations with Marvel, which means you can insert your designs into your project workflow.

11. Figma


Figma enables you to quickly compose and design interfaces. The Figma platform prides itself on being a collaborative design tool whereby multiple users can work simultaneously on a project – this is very effective when you have multiple stakeholders in a project that are involved in shaping the outcome. This is the kind of tool that would be ideal if you have a live project where a developer, copywriter and designer, for example, need to work on something at the same time.

12. Framer X

Framer X

Framer X is a really exciting new design tool that is certainly worth a look for experienced UI designers who want more from their tools. Prototyping and creating interactions is really easy. If you’re a big React fan, then look no further as you can design and code in sync. Besides being a great tool, there’s a strong community of designers behind Framer X offering UI assets and kits.

13. Flinto


Flinto is a nice and simple design tool that enables you to create unique interactions within your designs. You can utilise a number of gestures and create easy transitions by designing the before and after states. Flinto simply works out the differences and then animates for you.

14. Principle


Interaction design is what Principle excels at, especially when it comes to mobile applications. Tweaking and getting animated interactions just right is a breeze with Principle. You can look at individual assets and how they independently animate, right down to timings and easing.

15. UXPin

Described as the ‘end-to-end’ UX platform, UXPin is essentially another design tool but with a powerful ability to create design systems. UXPin serves larger design teams that need to work off the same styles and guides, saving time with product development when collaboration plays a large part.

16. ProtoPie


ProtoPie enables you to create quite complex interactions and get pretty close to how you would want your design to work. Perhaps the most standout feature is the ability to control the sensors of smart devices in your prototype, such as tilt, sound, compass and 3D Touch sensors. Depending on your project, this is a great tool for encompassing native app features. It’s easy as pie with no code required.

17. Justinmind


This tool, Justinmind, helps with prototyping and integrating with other tools like Sketch and Photoshop. You can choose your interactions and gestures to help put your prototype together. It also contains UI kits, enabling you to put together screens quickly

18. Origami Studio

Origami Studio

Given Origami Studio is built and used by designers at Facebook, you might assume this must be a great tool. And you’d be right. There’s a wonderful amount of features with Origami, including adding rules and logic to your interactions. How many times have you wanted a button to display or behave differently because of something else? There’s an opportunity to create a true-to-form prototype with Origami, but it is very technical and requires some learning. This tool is perfect for developers and designers working together.

19. Fluidui


Fluidui is an intuitive tool to build rapid prototypes and work up designs. It packs some nice assets out of the box to get you going with rapid prototypes and, once you’ve upgraded, it’s easy to assemble your own symbols with your preferred UI assets.

20. Keynote


As well as being a great tool for creating presentations, Keynote – specifically its Magic Move transition – is one of the ways to rapidly animate your designs and communicate your ideas.

21. Zeplin

Zeplin is not necessarily a prototyping tool, but it very much fits in that post-design and pre-development stage alongside prototyping. It enables you to take your design and prototypes, hand them over to developers and make sure that your ideas are executed well. You can upload your Sketch, Photoshop, XD and Figma files to Zeplin and it will create an environment for developers and designers to hand over the project, without the tedious task of creating guidelines. However, it’s worth making sure that you need it first.



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