13 Tips on ‘On Page’ SEO
Search Engine Optimization or commonly known as SEO is a process that affects your Website or a Web page visibility on various Search Engines like Google, Bing, Yahoo, etc. Basically, SEO divided into two major parts, ON page SEO and OFF page SEO. In this article, we will understand the tips and techniques that will effectively increase your ON-Page SEO within a period.
Let us begin with the tutorial and let your organic traffic increase tremendously.
Using Title Tag Power-Ups
We all know people usually attracts towards words that express the topic for abundantly, for an instant look at the two titles below –
Title 1 – Social Marketing Tips to Increase Organic Traffic
Title 2 – New Social Marketing Tips proven to increase Organic Traffic
Observe the difference between the above-mentioned titles. Title 2 may attract more users to your website since we have used two Power-Ups tags in our Title 2 i.e. New and Proven, it makes the title for effective and catchy. Initially resulting in the user to visit your blog.
Few of the Power Up Tags are –
Guide, Fast, Crazy, Research, Proven, How to, Results, Adjectives like Amazing, Step-by-step, Effective, Adverbs like Understandable
Proper usage of Power Up Tags increases your Organic traffic approximately 45%-60%. The On-Page SEO eventually have an effect on this. This is why they are the most common and widely used.
Let us first understand what is pogosticking. Frequently it happens that, when a user is searching for some content, then click on the link and instantly goes back to the result page again.
Why does this affect your ranking?
When a user clicks on your web page, and then instantly goes back, this affects your UR. UR is short term for URL rating. The search engine takes this action as an adverse action and which in-turn affects your Web-page. In simple words, if the user isn’t happy with the content, Google will de-rank you.
Understanding the causes of Pogosticking –
The web-page took a long time to load.
Content on the page isn’t relevant to the users that they intend.
Your web page is spammed with several ADs.
How can you avoid Pogosticking?
Pogosticking can be avoided with the presentation of the content on your web-page. Use proper Headings that are understandable by the user. Turn the major points to bold. Add bullets points or quotations. If you have these points presenting your content, eventually the user stays longer. Another major point would be the Load-Time of your web-page. Make sure that the load time is minimum because if the user is made to wait, they leave. Everyone wants faster information. Be fast in serving, which will make the user have fun in surfing.
Tips to decrease the Pogosticking and increase your On-Page SEO at the same time:
Add an introduction to the topic. Each article could comprise of 3 major points.
Simple and faster. A user will love reading the content that is served in a systematic manner — the readability of the content increases and at the same time the rank of your web-page increases. An introduction of 5 lines on average would do the magic. Understand the ratio, 4:27. That means four lines of introduction to 27 lines of matter.
Getting Rid of Zombie Pages
Let us understand what are zombie pages. One a website of millions of web-pages and URLs, there are some pages that aren’t viewed by the users at all. There are many such topics that just exist on website and do not contribute in any performance to rank your website. Let us go in deep studies of Zombie Pages.
How to figure out the Zombie pages and eliminate them?
Have a frequent look at the perfomances of your pages. Give a weekly tour on your Analytics and see which topics and keywords are fetching you more users. Go to your posts analytics and make a list of pages that does not have good traffic or posts that are totally dead. Once you have the list, figure out the low scoring one and elimiate them by deleting them permanently.
Things to keep in mind:
After deleting the zombie pages and posts make sure that the internal linking is eliminated aswell. If you do not get rid of the internal linking then the search engine may effect your website rank. Since, the pages do not exist any more but the links are still on website. So, eventually get rid of the internal links of zombie pages and posts.
Effect on SEO by Zombie pages:
Once you eliminate the zombie pages and posts from your website, the search engines crawls once again throughout your website. The healthy links that remains on your website grows more frequently. The Seach engines rank you more higher than usual. Since, one rotten apple spoils the whole dozen. Similarly few zombie pages and posts will effect all your web links. Therefore, once you eliminate all the Zombie pages, you are rank higher.
Let the maths do the work for you, if you eliminate the zombie pages, the SEO gets effected. Approximately 42%-80% of your organic traffic is effected.
What zombie pages and posts would you delete?
Make sure that all the archive pages are deleted. Posts that are having words less than 100 are not considered healthy. Poor keywords posts are again a boon to your website. Delete all the posts that do not have any traffic since 2 months or less. Do not crawl Category and tag pages. If the old releases are not showing any good performance delete them instantly.
Non-Textual Content Optimization
Non-textual content can be anything that does not shows text directly. The following are few examples of Non-Textual content and elements:
- GIF files
- Info graphics
Always remember, the search engines cannot read any Image or Non-Textual content. If you do not do proper changes then they do not contribute in ranking your content and web page. Whenever you add any Image or any kind of Non-Textual Content, make sure to save the file with the Keyword name. For instance, I have made an Image for New Year quotes, I would save it as “New Year 2019 Quotes”. This will make my image more reliable to the content I am going to write.
After adding image into your post, edit its ALT attributes. Basically you are giving the image an identity by doing this. The same ALT attribute is the image identity all over the search engine. If anyone downloads it, or if the search engine crawls through it, It is considered with that ALT attribute.
Few major points to be taken care of while entering an ALT attribute:
- Do not use alt attributes on decorative images.
- Do no use alt attributes when there’s also a text link.
- Keep the alt attribute small or use any kind of caption in place.
- Do not stuff keyword again and again. Keep it more natural and meaningful.
One important tip for increasing the ON-Page SEO of content using image is that, whenever you add an image even use Outbound links through them. Since, the search engines rank you higher if they find healthy outbound links in your content. While it is not always good to add outbound links directly, images can be made the source to do it.
Updating Old Content
Updating the old content on your website will give you higher ranker. Let us start with this topic in detail. Users usually like to read content that was posted recently rather than reading something that was ages old. A fresh content always fetch you more visitors and even search engines would appreciate the update in information.
How would you start updating your old content? First you have to do some keyword research of the content, use keyword planner and understand and jaw down all the important factors that you missed in past while writing the content. This time do more research and extract the updates that have taken place recently.
Once you have the points, first remove all the points that are misleading the user. Before adding new points, we have to make sure that old points that are of no use now are removed. Now, add the new points in place. Take care of readibility indeed. Since fresh content can be expected with something attractive and easier to be served as.
Important points to keep in mind
- Increase the click-through rate – Edit you snippet and content description, once you update the post the search engine crawls your web-page again and improves your ranking. Remember, the work is not just updating the old content, even get rid of the Zombie Pages.
- Fixing grammatical errors and spelling mistakes – Your old content may have several grammatical errors, fix them first. English been an adverse language have a lot to correct. Check the spelling mistakes. Read the article again and again, until you are satisfied with the quality of your content.
- Making the search engine realize that your content is fresh – All search engines loves fresh content. The content that is published recently are opted not just by users but even the search engines. Especially the topics that changes frequently like sports, music, TV series or education.
- Improving content’s accuracy – After having a fresh look on the same content that you have written some time ago, you will realize that the accuracy level can be increased. Understand that your content is accurate, and each point is covered.
- Remove broken links – Once you have worked with the old content, remove the broken links from your website. This will make your web-pages healthier and rank your website higher. You can use online tools for checking the existing broken links on your website.
- Update your Non-Textual Content – Updating the content on your website is not enough, users expect latest Images and Non-Textual contents like Videos and Infographs. Provide them with more relevant content to rank higher.
Remember, if you update your content on one web-page of your website, other pages are indexed too. So, this affects your ON-Page SEO in turn. Work with your old content, this will be easier than writing new content again. It is always better to work smarter rather than working harder. Optimize to newer keywords of same content.
Finally, share your content and promote it again. Users are waiting for newer update. Once you start promoting your edited content, the users realize that more new information is provided and they come to you.
Understanding the power of GSC
GSC stands for Google Search Console. We all are not aware of the true power of Google Search Console. Follow the points below and then I will explain you why is GSC plays an important role in ON-Page SEO.
- Sign-in to your Google Search Console ( GSC )
- Go to the performance report under Status bar.
- You will find separate pages such as queries, pages, countries, devices and search appearance. Click on Pages.
- The amount of clicks on various pages of your website is shown there. You can find the clicks along with Impressions.
- Click on one of the pages.
You will find all the keywords that you have been ranking for several keywords even without your notice. For instance you have been working on some particular keyword, but you have been ranking on different anonymous keywords that you are not aware of.
Once you get the list of keywords that are ranking higher, start working on them without wasting your time. Imagine the rank you can achieve after working on some keyword that you have been ranking unwarily than with a proper research. Once you start working on these keywords, automatically search engines take this as a positive impact and increase your rank. This On-Page SEO will help you rank higher, this will make your reach better.
Working on Shoulder Niches
Before we go in deep, let us understand what Shoulder niches are actually. Shoulder niches are basic and relative to the main niche that you are working on. It usually happens that when we are working on some particular niche, we feel that there is not much content that would attract users to your website or make them stay longer. Users opt for content that not just provides main points, but even related information.
How can you work on Shoulder Niches? (Research and Queries)
- Understand the actual content that you are working on. The main topic is more important than the shoulder niches.
- Then note down the points and niches that could connect to your niche. Start understanding them.
- Now start writing the relevant content of those niches and add internal links to the main niche. In simple way you giving user more in-depth information by providing relevant topics to the main topic.
Points to be taken care of while working on Shoulder Niches
Do not forget that you are working on shoulder niches, those are just related content to the main topic, but not main topic itself. Articles of 400-500 words would be enough. Give the introduction to the Shoulder niche and then the main content. Follow this with all the points you have written. Give user more relevant topics to the main topic. Do not go a lot far while interlinking the Shoulder niches. Just the main concept would be enough. If a user wants more information on some content, they can find it right there, that is why Shoulder niches are more interesting.
Do not spam the shoulder niches all together. Interlink them with the main page and the work is done. You do not have to force users to visit them again and again. Remember why they are on your page and what information they are actually seeking.
Using “Wh” words
Wh words are Who, Where, What, When, Why. Using these words in your blog will attract more users to visit your website. Researches say that using Wh words in your blogs attracts more users. Just for example, see the below Titles:
Title 1: Email Marketing
Title 2: What is Email Marketing?
Eventually users will end up visiting Title 2. Since that gives more relevant intension of what you are going to provide them. Wh words helps the ON-Page SEO time to time. Adding more Wh words to express the title of your page. Eventually using them to write your article will make the users stay longer. Keep the following things in mind:
- Appropriate usage of Wh words, just do not stuff it, use it when required.
- Using the proper tenses and forms.
- Using proper Wh words with and for Defining the keywords
Published On or Last Updated?
After publishing an article, just update it once or twice within a small period of time. Users intend to visit fresher articles with new content updated time to time. The search engines are pinged more often and they rank you higher. Why is it so? They take this as a good and positive impact. They think that the content is revised again and again. This is why you deserve a better rank. Keep updating the content on your blog posts which latest changes.
The contents that are updated more often give you 50% more traffic. Update the content and even the Non-Textual text. If you are giving graphs or Infographics on your post, it is apparent that the scales changes by time. Just update the Graphs. Do your research; make the content more brief and understandable. Users along with search engines want content that gives point to the topic. Adding several points that are not relevant to the keyword won’t do any better. Add points that are important and can help users to understand it faster. Remember time is money. So, conserve people’s time and they visit you more regularly.
That’s why just publishing some content does not end up your work. You must do more research and update it frequently with changes that took place recently. Enjoy the traffic flow time to time. After updating the information promote it and let the users know that the article was last updated on (particular time). The content is new? Provide it fresh and faster. The faster you are, the faster you rank.
Understanding the Industry
Before you proceed to any such topic, you must be aware of the matter you are posting. There are many articles on a single keyword, but only the one with accurate information ranks higher. Basically, you must understand what you are opting for. Below are some quick tips to understand the Industry:
- Search the content, so that you will have enough knowledge on what you are working on.
- Know your competitors – Well understand their strategies, write quick notes on points that they have left and haven’t mentioned. Add more adequate points in our summary.
- Relevant case studies – Read the case studies that are already mentioned by other people. Take your time and start doing a case study. Well, surely the hard work pays off.
- Proper sequence and images, in simple words, the presentation should be genuine. If the user is given well served data and matter, they will come around more often. Eventually you are ranked higher.
Benefits of industrial studies:
Your content is original and well organized. More people would share it, your Website traffic, Social shares, Leads, Subscribers and comments increases in time. Rather than having more new users you will have users that returns to you, only because you are providing them with accurate information and relevant content. Remember if users like your content, they post and share it further. This will increase your social reach and more social signals. This is good for your SEO. Search engines ranks you higher if you have good amount of social signals.
Most importantly you get mentioned in higher DA and PA websites. People share your content on their website and your website is indexed eventually. The amount of backlinks increases apparently. The recent studies show that a good and researched content gives you 60% more backlinks automatically. So, start your industrial studies, and welcome the user-friendly content on your blog.
Fix your Mobile compatibility
Always remember that your users even use their mobile phones to surf information. If your website has a great user interface on PC/laptop or even a tablet, take some time and work on mobile compatibility.
Tips for great Mobile Compatibility User Interface:
Mention proper headings and have the introductory lines have words that are understood by users. The tabs or pages bar can be either side of the screen. Images should be clear enough. Do not spam more images in one page. Have links mentioned properly. Use proper keywords so that users can understand the actual requirement. Do not add ADs on side bars, this will affect the user interface on mobile.
Effect of Mobile compatibility on SEO:
If users visits to your website via Mobile phone and they like the content and user interface, they stay longer. Search engines likes to rank the web-pages higher if the users visiting from all sources stays. If the user stays longer on any particular web-page using a Desktop and do not stay while on phone, then it affects your rank. Eventually, mobile compatibility have a great role in SEO and ranking you higher. So, take some time looking and editing your web-page more friendly for mobile users as it is for desktop view.
Google Hummingbird optimization
Google hummingbird was a break down after their old update “Caffeine” search architecture upgrade in 2010. When Google hummingbird update showed up in 2013, it was a great update changing Search Engine Optimization ( SEO ) totally. This encouraged the Web developers and content writers to use more natural language.
Expectation of Google Hummingbird Optimization
- It expects the content to have natural language when written on websites rather than forcing keywords.
- They want the usage of technical features like page linking, including title tags, URL addresses.
- HTML tags and snippet should be well arranged.
- Hummingbird adds more strength to long-tailed keywords.
- Using synonyms is been optimized.
Benefits of Hummingbird Optimization
- Readability of your web-page improves.
- Users obtain more fresh and relevant content.
- It makes sense and is not spam.
- Web-pages with good deserving SEO will rank high,
Using Snippet and jump links
Snippet bait would not effect on your ON-page SEO directly, but it will surely increase your website visitors. Users are attracted to more interesting snippet, rather than the title. Snippet even contributes on making your keyword getting highlighted in search engines. You may find that there are few keywords that are not mentioned on the title, but shows up in snippet of that particular page. So, take some time and edit your Snippet. Eventually you will end up gaining 20% more organic users dropping on your website. Rather letting the editor write a snippet for you, take up the job for yourself. Customized snippet will be catchier to user’s eye, since they are properly formed and are man-made.
Jump links in turn are some more important feature that we people neglect time to time. If you want to boost your website’s organic user rate, then Use jump links. When a user types in a keyword and the search engines shows your home page, then jump links drop down will give user for advance search. They can find all the keywords along with what they initially searched. So, take some time, and prepare relevant jump links to different keywords. This will help you gain 45% more traffic than usual.