Beginners Guide to Graphic Design
Hello and welcome to this beginner’s guide series to graphic design. From what graphic design is, skills to be a graphic designer, design Theory education you need, equipment you need to the graphic design portfolio and interview advice, this series is for anyone at any level so if you’re interested in graphic design and consider becoming a graphic designer and join me as I discuss a series of graphic design topics so you’re interested in graphic design perhaps considering becoming a graphic designer and looking to learn more in this blog I’m going to discuss what graphic design is.
What is Graphic Design?
Now a lot of people on my blog have asked me this question mainly youngsters and people who are thinking about pursuing graphic design I want to know what graphic design is and if it’s right for them now I have often found this a really hard question as it does not really have a simple answer without some degree of explanation now if you google this it will tell you that graphic design is the art or skill of combining text and pictures in advertisements magazines or books so quite a simple and accurate explanation there though I happen to think there’s more to it than that in this Blog I’m going to attempt to answer this question and give you my take on it from my experience so what is graphic design well let’s start simple so with graphic design.
Graphic and Design
We have two things we have graphic and design graphic is visual which is associated with art imagination and expression involving many mediums such as drawing painting engraving or lettering given clear and explicit detail so the graphic part of graphic design is made up of visual elements the building blocks of design the basic visual elements that combine to great graphic design include the following line color shape texture space form and typography through the harness of our artistic expression we choose these visual elements and arrange them on surface in a layout to convey an idea.
What is Design?
Now the second part is design which is to decide upon the look and function of something before it is made so design is thinking problem-solving and practicality theory in graphic design there are rules that can be considered these rules are called the principles of design these principles all have a relationship between each other and appear in every well-designed piece of work you see so the design principles make the design in graphic design a good grasp of design theory will mean there is always substance behind your work the key principles of design are contrast hierarchy alignment balance proximity repetition simplicity and function
Bringing Visual Elements and Design Principles together
When we bring both the visual elements and the design principles together we have graphic design. Now graphic design is not drawing, graphic design is not painting graphic design is not creating a poster, or a quick logo on your computer, these things are the means to the end and skills in their own right graphic design is not about making things look pretty graphic design is the organization and presentation of information developed through a creative process for a particular function in graphic design
We must first understand information a message or brief and then research think imagine and develop and create the solution a concept in order to communicate that information tell a story a message or idea in a visual way it’s only once we have a solid idea develop through the design process we could use our skills with layout color typography and creative tools to bring that idea to life once upon a time that would have been with just the aid of a pencil or a paintbrush on paper today it’s all those things and more today we also have cameras computers and Printers since the invention of the print press which enabled reproduction on a mass scale graphic design has been used to communicate and spread messages worldwide to the evolution of Technology today we are surrounded by an abundance of visual communication, today graphic design is implemented across a broad spectrum of media both print and digital such as advertising branding Web Design interface design magazine layout paper engineering and packaging TV motion graphics info graphics signage art and installations and digital art.
Career in Graphic Design
If you are looking to pursue a career in graphic design you will inevitably end up creating work across one of those sectors over many decades in the past graphic design has shaped culture through pop art political art and commercial art today graphic design has a big commercial side it’s associated heavily with Commerce and used to sell and advertise things but that’s not all it has to be the power of graphic design to inform influence and instruct on a commercial level can also be used to educate and inspire generation I believe graphic design is the unity of two opposing forces artistic expression and practical application design theory as a graphic designer these two forces will always be at odds with each other in your mind when you can harness these two forces together in harmony then you can create great visual communication so that’s an introduction to what graphic design is for any of you that were unsure of what graphic design was
I hope that has helped to explain in this blog I mentioned that graphic design is made of two things visual elements and design principles over the next seven episodes I’m going to talk more about design theory and talk in detail about visual elements that make a piece of rap design work in the next video I’m going to start by talking about line as a visual element and graphic design so see you in the next Blog